
Online Course
Foundations
A SElf-Paced online brand foundation course for business owners, entrepreneurs, and creatives
Establish a solid brand, or revisit your brand and begin the renovation process.
Your brand is more than a logo.
It encompasses all of what people see (logo, fonts, and colors), and what people say, about what you stand for.
It’s never just one thing.
This course allows you to focus on all the elements of your brand to ensure you’re on a strong foundation as you grow, scale, or evolve.
-
Module One: Brand Foundation
✓ Establishing Goals
✓ Brand Purpose
✓ Brand Descriptors -
Module Two: Brand Marketing
✓ Target Audience
✓ Voice, Tone, Style Tips, Narrator
✓ Your Brand Story
✓ Content Buckets -
Module Three: Brand Visuals
✓ Brand Aesthetic
✓ Colors
✓ Fonts
✓ Logo
✓ Photography
✓ Brand Kit

-
Printable Workbook
The 60+ page workbook can be printed, or can be used in an app on your computer or iPad to type your thoughts directly on the document.
-
Worksheets
✓ Customer personas
✓ Content planning -
Canva Templates
✓ Brand Kit
Strategy
Session
Once you’ve completed the online course, you will schedule a strategy session with Danna Larson.
Register Now For
Immediate access